WWE and UFC will combine to become a massive sports entertainment company.

As CNBC broke yesterday, World Wrestling Entertainment and Ultimate Fighting Championship will be combined into a new publicly traded company that will be spun off by Ari Emanuel's Endeavor Group. The McMahon family has owned and operated WWE for many years, and the agreement values it at $9.3 billion, while the UFC, which is owned by Endeavor, is valued at $12.1 billion.

Both businesses anticipate the deal to be finalised by the end of 2023. When it happens, a combined sports entertainment juggernaut with passionate, devoted consumers for each brand will be the end result. WWE's greatest annual live event spectacular, WrestleMania, which took place over two nights at SoFi Stadium, recently came to a close. In total, 161,892 persons, according to the company, were present in the stadium. WWE's biggest performers, including Snoop Dogg and Logan Paul, who somehow manages to put on flawless pro wrestling battles, were present at the occasion.

With wildly popular pay-per-view events, the unscripted UFC, which Endeavor fully acquired in 2021 after purchasing a majority ownership previously, has also proven to be a smart investment. Conor McGregor rejoiced in the news on Sunday night after CNBC reported the impending contract.

WWE shareholders will hold the remaining 49 percent of the new firm, giving Endeavor a 51 percent stake. Emanuel will continue to lead Endeavor as its CEO while also serving as its CEO for the new business. The executive chair will now be Vince McMahon. Dana White will continue to lead the UFC while Nick Khan, the current CEO of the WWE, will lead the professional wrestling industry.

After quitting the company in July, McMahon returned to WWE in January. Several articles from The Wall Street Journal about payments connected to extramarital romances and allegations of sexual misconduct led to his unexpected resignation from the business that he transformed into a global cultural phenomenon. The investigation was conducted by WWE, but McMahon, who is by far the company's largest shareholder, came back determined to sell the firm that he acquired from his father in 1982. WWE has created superstars like Hulk Hogan, "Stone Cold" Steve Austin, Dwayne "The Rock" Johnson, John Cena, and Roman Reigns in the decades since he gained control.